The Advert
Making our advert this week was yet another example of how useful it was developing such strong personas for our business at such an early stage. We were able to bring them to life once more to demonstrate the needs that our consumer base faces. So with Jonny, Bing and Megs once more taking centre stage we managed to have an afternoon of playing around with their inabilities to face up to the culinary world whilst being able to use some of the slogans we have created such as “What the F**k is custard”. The advert was split into three short sketches:
1.) Bing’s inability to eat custard with chopsticks
2.) Jonny’s inability to budget beyond his next beer
3.) The lengths Meg will go to in the pursuit of beauty
By using these characters with whom we are so familiar it made it much easier for us to tap into what message we were trying to get across and the needs we were trying to satisfy. I also liked the fact that it didn’t turn into infomercial and was instead a way of us just being able to have fun with 3 simple ideas. We also made the decision straight away not to use spoken words but instead to use text as this is a tactic that has been successful for us in the past. On top of this it also allows us to use the fonts which we have come to associate with Temptation and as such it helps us to reinforce the brand.
Other than that this week has spent providing further content for the website (Temptation on Tour) and tomorrow holds a day of speaking to more restaurants. This is something that I have been doing today over the phone but it seems that managers are just as hard to track down over the phone as they are face to face. Finally tomorrow evening we are going to do some more filming of ourselves cooking as according to the Google tracker this has been one of the most popular items. Apart from anything else it’ll be a nice chance for us to sit down and have a meal together with no meeting agenda. Often the best ideas arise in informal settings when we are under no pressure to produce anything tangible and we can instead just focus on having some fun and see what comes of it!
