We have reached the stage with the business where it is time to stop talking and start doing. The website is now up and running, the bank account is set up and more and more people are aware of who we are and what we do. In short all the infrastructure is in place and it’s now time to start generating some revenue. A good way to do this is going to be to split up the structured meeting time we have into two distinct parts: planning and action. The planning side of things should be fairly straight forward and will need to be split in to two areas:
1.) Approaching restaurants about both advertising and also hosting evenings. Kingston will be divided into geographical areas which can be approached with our ideas.
2.) Providing more content for the website and making sure it’s up to date as this is going to be one of the key factors for advertisers when they are making their decisions on whether to invest.
In order to keep things on track it’s just going to take a little bit of discipline in the face of other deadlines competing for our attention and to make sure that we are all pulling in the same direction.
