One of the first things that we looked at in this week’s class was the different ways that we can tell stories. These broke down into:
Text
Data visualization
Event mapping
Documentary
Film
Animation
Out of the examples that we were shown during the session I found the Bear by Jean-Jacques Annaud by far the most effective. By engaging with me on an emotional level I became involved in what is probably best described as a documentary style. The production values were excellent and this leant the clip a degree of credibility that would maybe not have come across in a different style. Another example was a breast cancer screening document which takes the viewer through all the different stages of the process. For its purpose this is far more effective than the previous high budget documentary style. The point I am trying to get across is that it very much depends on what story you are trying to tell, for what purpose and to which audience that should determine the style that you are to use. All the above can be equally as effective but in different circumstances.
The second part of the lesson was spent watching a lecture on Innovation and Design thinking by Tim Brown. The important factor that I got from this was that design should not be restricted to just the product itself but from every process from inception to launch. Design itself can therefore be one of the main drivers in a business’ strategy. The second point that made an impression was the significance of being out in the field. This helps us to see things from the consumer’s point of view rather than just our own preconceived ideas illustrated through analogous situation tests.
